Testimonial videos: an essential and universal format

Easily create engaging testimonial videos with Kannelle and boost your content creation

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Establish closer ties with your audience

Testimonial video to communicate with authenticity

Testimonial videos offer many benefits: they are easy to create, increasingly popular due to social media and acclaimed by a wide audience. This type of video therefore attracts more and more companies and is now used to promote products, services, values and of course, employees. Thanks to their simplicity and transparent format, testimonials convey authenticity. They are perfectly aligned with the expectations of businesses and consumers around trust. Start prepping your mics!
Showcase employee expertise
When you bring forward employees and their skills, it enhances the image of your company and shows those that contribute to building the brand. It is the perfect way to shine on the outside, and on the inside.
Give the floor to the client
Strengthen ties with your customers and potential customers with client video interviews. Their experience and stories about your company and business offering will strengthen the trust towards your brand.
Give a voice to your managers
Your leaders, as well as your middle-managers must be visible. From formal interviews in the C-suite to on-the-field documentaries, testimonials give you a breadth of options to convey your message.
Reach your goals

Testimonial videos, the format that meets all your business needs, simply

The testimonial video is an all-rounded communication tool for businesses: it is universal, can be easily produced and lets you create engaging content for every usage and function.
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Communications
Punchy and impactful: a testimonial video makes your communication more dynamic and conveys the message in a more engaging way.
Training
Video has become an effective way to train employees. And interviews with experts help deliver information and knowledge in a very visual and approachable manner.
Team spirit
Your employees are your best advocates. By interviewing them and sharing your message through them, you get your message across better and it reinforces the feeling of unity among teams.
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Build a strong presence

Testimonial video is hot: get on the bandwagon!

Testimonial videos are everywhere and are essential in communication. They are used both in formal contexts (overview of the company’s achievements at the end of the year for example) and informal contexts (presentation of new employees…). With Kannelle, you will always find the perfect scenario for the interview you want to create.
Grab your audiences’ attention
The testimonial video format is always evolving. Its spontaneity leaves room for creative and sometimes surprising answers that delight audiences..
Build your presence on social networks
Social media presence for companies is essential today. Testimonial video interviews let you frequently create and publish content.
Keep budgets under control
Need to make more videos without drastically increasing costs? The testimonial video format is ideal: with Kannelle, you can make professional-looking videos with your smartphone.
Choose the right tool

Kannelle is the perfect tool to create a testimonial video in 15 minutes with your smartphone

Our app guides you from start to finish in the creation process. Writing your scenario, filming and editing: it’s all made easier to help you save time.
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Advice and scenarios
Feeling uninspired? Kannelle offers a range of different video interview scenarios ready-to-go with questions to ask in each scene. All you have to do is answer and voilà!
A guided filming process
To make your testimonial video as dynamic as possible, Kannelle guides you during the filming process with tips like ideal duration for each scene. The result: a testimonial video that is easy on the eyes and fun to watch.
Automated editing and branding
No skill in video production required: get started and create professional looking videos in a snap with Kannelle,. Editing is automated and follows your brand guidelines (colors, logo, font and animations).

Examples of testimonial videos created with Kannelle

“Alone at the office” template
In this testimonial video created in 15 minutes, a team member is interviewed on her habits at the office. Having to choose between two options is a great ice-breaker and lets the interviewee’s personality shine through.
“What would you be” template
In this testimonial video, fun questions such as “Which vegetable are you” are asked to show the more quirky and friendly side of the company.
“Seminar” template
This seminar video includes testimonials of people during the event, and captures their experience and feedback about the event.